The Microsoft Office Suite is a collection of productivity applications that are widely used in both personal and professional environments. These applications are designed to assist users in creating documents, presentations, spreadsheets, databases, and more. As part of the International Computer Driving Licence (ICDL) certification, the Microsoft Office module equips learners with essential skills to efficiently use these applications, which are fundamental in today's digital workplace.
SEO is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to the website by making it more visible to users searching for relevant keywords.
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Content Marketing involves creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The ultimate goal is to drive profitable customer actions.
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Social Media Marketing involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products, services, or brands. It allows businesses to connect with their audience, build relationships, and drive engagement.
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Email Marketing is the practice of sending targeted emails to a group of recipients with the aim of promoting products, services, or content. It is a highly effective way to nurture leads, build relationships, and drive conversions.
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PPC Advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to a website, rather than attempting to earn them organically. Google Ads is one of the most popular PPC platforms.
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