Web editing is a crucial skill in today's digital landscape, where websites serve as the primary medium for information dissemination, communication, and commerce. The "Web Editing" module under the International Computer Driving Licence (ICDL) certification is designed to provide learners with the essential knowledge and skills required to create, edit, and manage websites. This module covers a broad range of topics, from understanding basic web technologies to using web editing tools effectively.
SEO is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to the website by making it more visible to users searching for relevant keywords.
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PPC Advertising is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to a website, rather than attempting to earn them organically. Google Ads is one of the most popular PPC platforms.
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